Ehsaas Rashan Program

It is the Ehsaas Rashan program, by which the government of Pakistan facilitated poor families in purchasing, through discounted grocery items, such as flour, cooking oil, and pulses. It is an initiative called Ehsaas that works towards poverty reduction and supporting the deprived population of Pakistan. The monthly cost of food decreases massively once the family signs up to the Ehsaas Rashan Program, thus improving their quality of life during economic turbulence.

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Features of Ehsaas Rashan Program 2024

Objectives

Inflationary burden on families; no family will be left without basic nutrition.

Eligibility Criteria

• Households with an average monthly income of less than PKR 50,000 would be eligible for this programme.
• Already cashed beneficiaries of the Ehsaas Kafalat Program or Benazir Income Support Program (BISP) are benefited.
• Eligible applicants can also be registered, regardless of having an account of any other welfare program, based on income criteria.

Subsidized Commodities

In the scheme, the main staple food is subsidized in the range of 30% to 40% so that bare necessities should reach the common man’s pocket including:

• Aata
• Cooking Oil or Ghee
• Daal

Distribution

• Eligible households can claim the subsidy coupons from registered Utility Stores and retail outlets.
• Beneficiaries can obtain these discounts through their CNIC or Digital Rashan Card for food commodities at the utility shops and other participating retail stores.
• As the retailer claims a reimbursement from the government on the subsidy amount, hence the process for the buyer as well as seller is smooth.

How to Apply for Ehsaas Rashan Program 2024

SMS Registration

Families can easily get themselves registered through a CNIC number by sending an SMS to 8171. In this manner, the system verifies whether they are eligible or not, considering the information that is available about them.

Ehsaas 8171 Web Portal

Families can submit their application and check the status of their application by getting themselves registered online in Ehsaas Rashan Portal (8171).

Verification Process

Once he is registered, the government cross checks all the information regarding the applicant through the NSER database. Once the applicant receives approval from the governments, he can start collecting the allowances.

Expansion 2024

Expands coverage and digital infrastructure under the program in 2024

Beneficiaries Increased

 More families have been brought into the program, including those from rural, backward areas.

Access has improved

Registration procedures are now simplified, both via SMS and online. It also improved its digital structure that now allows faster verification and smoother delivery of benefits.

Rashan Card

 The facility of Digital Rashan cards has been introduced to bring ease in the situation, so that any beneficiary could get his discount at the shops where he is entitled to.

Benefits of Ehsaas Rashan Program 2024

Food Security: 

The Ehsaas Rashan Program 2024 provides food items to every lowest-income household throughout the country in order to increase food security.

Direct Relief: 

This scheme provides direct relief to the families who are facing increased cost for the expenditures of their basic life, mainly on food.

Control Inflation:

Subsidization of essential food items is provided through this scheme that results in controlling the inflation disaster over the minimum-income groups of people.

Easy Access:

Use of CNIC-based verification and digital platforms makes the program easily accessible to eligible households and makes it quite a smooth process for use.

Conclusion

The Ehsaas Rashan Program is an integral initiative undertaken by the Government of Pakistan to reduce the financial burden on low-income households through the provision of subsidies on essential food items. Food security has remained one of the vital elements of a period of inflation and economic crisis, and the campaign intended to improve the quality of vulnerable family life.

It manages to directly reach the trouble of those who can’t even scrape both ends together. So far, it is offering discounts between 30-40% for basic staples like flour, cooking oil and pulses. It’s easy and efficient utilizing SMS registration as well as the Ehsaas 8171 web portal so that deserving families can get support fast.